Vector vs. Raster

One of the most common questions we get as a screen printer is: How should I send you my logo to get started on the art for a screen printing or embroidery order? Most people tend to have their logo in a .jpg which has the ability to work if the .jpg is a very high resolution image but more often than not what we receive is something we can’t really work with…and if we can the final result (if we were to use the art)…would not be to the standard our customers have come to expect. The easiest solution to that is to have a Vector version of your logo created by your artist or we can typically do it for little or no cost (with an order). Vector art (typically an .ai , .eps or .cdr file extension) allows you to shrink or expand a design to any size without losing any of the detail. 

Doing this will make your life and the lives of those you work with a lot less stressful ! Until next week….